Tony Alva, one of the early pioneers of skateboarding (Z-Boys) explains a bit why style matters and how the Era was one of the first shoes to be worn by skateboarders.
‘This is the Era’ Campaign shot for Vans by Postcard Productions in Shanghai, China (2019).
Produced, Directed and Filmed by Tommy Zhao and Patrik Wallner
Photography by Sam McGuire
Production Assistance by Eric Lai
Additional Filming by Jay Meador & Liu Mao Mao